Garland, TX—Larry Mahan Hats, the legendary name synonymous with premium cowboy hats and the Western lifestyle, is proud to announce the launch of its official e-commerce website. The launch marks the first time in the brand’s storied history that its legendary hats will become available for direct purchase by consumers online.
For decades, Larra Mahan Hats have been the trendsetters for Western headwear, which is worn by everyone from rodeo champions to ranchers and Western enthusiasts. Handcrafted in Garland, Texas, every hat reflects the brand’s deep respect for tradition and its commitment to authenticity, durability, and timeless lifestyle.
The new e-commerce website now offers an easy and direct way for customers to access that rich tradition and authenticity without having to rely solely on retailers. “This is a significant moment for our brand and for Larry’s legacy,” said Carson Finkle, company contact for Larry Mahan Hats. “For the first time, people can buy our hats directly from us. No middleman, just pure craftsmanship shipped straight to your door.”
The website features a curated selection of luxury Western hats, including premium felt and straw options that are designed with both performance and fashion in mind. Each product listing includes detailed specifications, high-resolution images, and style guidance, all of which are designed to make sure that the customer finds the perfect fit.
Each hat is meticulously made in Garland, using time-honored and tested techniques passed down through generations of American craftsmen. Whether you’re out on the range, stepping into the rodeo arena, or simply tipping your hat at a backyard BBQ, these hats offer unmatched authenticity and plenty of Western spirit.
But the new website isn’t just an online shop. It’s a hub for hat lovers, rodeo fans, and anyone who values American-made quality, and as such, it allows visitors to explore Mahan’s legacy through brand storytelling, offering historical insights and exclusive video content.
For those who aren’t in the know, Larry Mahan was an American professional rodeo cowboy and a winner of six all-around-the-world championships and two bull riding championships in the Rodeo Cowboys Association circuit in the National Finals Rodeo.
He entered the professional circuit at just 14 years old but rapidly rose to become a dominant force, earning not just the aforementioned rewards but also eight different world championships, which made him a household name and a symbol of American grip and determination.
As an icon, Larry’s impact extended far beyond the rodeo. Not only did he pioneer Western fashion, but he was also a celebrated musician and actor who brought the ethos of the American West into everyday culture.
His life and legacy were even captured in the Academy Award-winning documentary titled The Great American Cowboy, and the launch of this new e-commerce store honors the extraordinary heritage by making Larra Mahan’s hats—true handcrafted pieces of history—more accessible to the average consumer, now more than ever before.
With the new site now live, Larry Mahan Hats is proud to bring the frontier spirit to a new generation, one hat at a time. New and existing customers and fans can stay up to date with products, product drops, brand news, and more via the brand’s Facebook page or Instagram. To learn more or shop the collection of Larra Mahan Hats don’t hesitate to visit the company’s website or call 800-367-3626.
