A&M Roofing, a woman-led exterior remodeling company serving Northern Virginia homeowners, marks nearly two decades of business growth while maintaining its commitment to craftsmanship over high-pressure sales tactics common in the industry.
Founded in 2005 by Adriana Ferreira, A&M Roofing has intentionally maintained a boutique business model with three core employees and specialized subcontractors to ensure quality control and superior customer experiences.
“What truly separates us from competitors is our technical expertise rather than sales focus,” said Ferreira. “Most of the competition trains on sales, but we are craftsmen focused on the technical side of things. We really try to give customers a solution, not just sell them on the most expensive option.”
Roofing contractors play a vital role in the construction industry, providing essential services that preserve the structural integrity of buildings through installations, urgent repairs, and routine maintenance. Their expertise becomes increasingly important as weather patterns change and property development continues to expand across urban areas.
Homeowners represent a significant demographic interested in roofing services, as they’re concerned about the longevity of their roofs, maintenance costs, and potential weather-related damage. For these individuals, a roof isn’t merely a structural component—it’s an investment that protects their family and property. They seek contractors with proper qualifications who won’t compromise on materials or workmanship quality.
The interest in roofing contractors extends beyond homeowners to include property managers, real estate professionals, builders, insurance agents, home inspectors, and even DIY enthusiasts. This diverse range of stakeholders underscores the importance of roofing professionals across multiple sectors of the economy and property management.
Demand for roofing services typically spikes in several circumstances: during new construction projects, when existing roofs require repair, following catastrophic weather events like hailstorms or hurricanes, and due to the natural degradation of roofing materials over time. Regions experiencing extreme weather conditions see particularly high demand for qualified roofing contractors, as do rapidly developing urban areas where new construction and renovation projects are common.
What many people may not realize is that professional roofing contractors undergo extensive training and certification processes. They develop expertise in various roofing materials—from asphalt shingles and metal roofing to slate tiles—each requiring specific installation techniques and maintenance knowledge. Many contractors specialize in particular roof types, further enhancing their expertise in those areas.
The industry maintains high standards through ongoing education, with contractors staying current on technological advances and evolving best practices. Most jurisdictions require roofing contractors to carry insurance and bonds, providing crucial protection for homeowners in case of issues or accidents during projects.
Better public understanding of roofing contractors and industry standards would yield significant societal benefits. Enhanced consumer education could prevent costly mistakes by helping property owners identify and hire only the most qualified professionals. This knowledge would promote accountability among contractors, encouraging higher quality workmanship throughout the industry.
With improved information, consumers could make more informed decisions leading to more durable and safer structures. Communities would likely see a decrease in substandard roofing jobs, reducing the financial burden of frequent repairs and potentially lowering insurance claims related to water damage and other roofing failures. The end result would be stronger homes, improved industry practices, and financially empowered consumers who understand the value of quality roofing work.
The company’s approach counters industry norms. While many roofing companies in Northern Virginia have adopted aggressive growth and sales strategies, A&M Roofing deliberately scaled back operations after an initial growth phase when they found service quality suffering.
“We were big at one point in time, but things got out of control and we were not as happy with our service and experience,” Ferreira explained. “Our reviews really show how important our service and experience is for us.”
This customer-centric approach has earned the company multiple elite industry credentials, including status as an Owens Corning Platinum Preferred Contractor and CertainTeed SELECT ShingleMaster. A&M Roofing is also a Mastic Preferred Contractor, Velux Certified Installer, and employs HAAG-certified inspectors for professional roof assessments and insurance claim assistance.
A&M Roofing provides comprehensive exterior remodeling services from its McLean headquarters, including roof replacement and repairs, siding installation, gutter systems, skylights, and window and door replacements throughout Northern Virginia and Potomac, Maryland.
As one of the few woman-owned roofing companies in the region, A&M Roofing has developed practices specifically designed to be more inclusive and respectful of modern household dynamics. Unlike many competitors who require both homeowners to be present for consultations—a practice Ferreira calls “insulting”—A&M Roofing meets with either spouse individually.
“Adriana is a woman in roofing, and she wants to show that she is a woman in the roofing industry,” said a company representative. “We will meet with only the wife or husband; we don’t make both decision-makers be there. We are more modern, slightly more conversational, bold, innovative, playful, and casual.”
The company’s target demographic consists primarily of affluent dual-income households in the Washington DC suburbs, typically with homeowners in their mid-30s to early 50s who prioritize quality execution and minimal involvement in project management.
“Our perfect customer typically has both husband and wife working, they have kids, and they’re looking for someone who can take the project from start to finish without needing to be involved,” Ferreira noted. “They want things handled the right way and stay out of the way.”
Industry observers note that A&M Roofing’s business model represents a deliberate counter-approach to the sales-heavy tactics that have dominated the roofing sector over the past decade.
“The roofing industry over the past 10 years has focused on sales, and it feels like a car salesman experience for many customers,” explained an industry consultant familiar with the Northern Virginia market. “A&M’s low-pressure, educational approach is refreshing for homeowners who find traditional roofing sales uncomfortable.”
While the company maintains strong market share in roofing, they’ve identified the siding sector as having less competition and greater growth potential. A&M Roofing’s current strategic focus includes expanding their siding installation services while maintaining their core roofing business.
The company maintains an A+ Better Business Bureau rating and robust online presence across multiple platforms including Facebook, Instagram, LinkedIn, YouTube, and specialized platforms like Nextdoor. Their digital footprint emphasizes authentic customer testimonials highlighting their craftsmanship and customer service quality.
Operating from their headquarters at 6710 Whittier Avenue in McLean, A&M Roofing competes in a market with several established players including Pond Roofing, Augustine Roofing, Summit Roofing, American Home Contractors, and Home Genius Exteriors.
Throughout their growth, the company has maintained core values of communication, trust, teamwork, problem-solving, expertise, and listening—values they acknowledge might seem “cliché” but that guide their customer interactions and business decisions.
“We really love the Donald Miller Storybrand framework, putting the customer at the forefront,” said Ferreira. “We don’t just see ourselves as providing a service; we’re guiding homeowners through what can be a stressful process and giving them peace of mind.”
For more information about A&M Roofing and their services, visit www.amroofingva.com or call (703) 991-7910.
About A&M Roofing
A&M Roofing is a locally owned, Owens Corning Platinum Preferred Contractor providing top-quality roof replacements, repairs, siding, gutters, fascia, soffits, and skylights. Their HAAG-certified inspectors offer expert in-person roof assessments, including insurance claim assistance for storm damage. Serving Northern Virginia and Potomac, MD, they deliver durable, high-quality solutions to protect and enhance residential and commercial properties.
