Zartico and MMGY Global Partner to Leverage Data for Attribution
Zartico and MMGY Global are partnering to help tourism organizations better measure and optimize digital marketing spend to deliver the most effective campaigns.
Salt Lake City, UT – [February 17, 2026] – Zartico, a leading visitor intelligence company, and MMGY Global today announced a strategic partnership designed to enhance marketing effectiveness and accelerate growth across MMGY Global’s portfolio of clients. The collaboration will integrate Zartico’s sophisticated visitor intelligence, focusing on advanced data-driven digital media attribution modeling.
This partnership helps tourism organizations better measure and optimize marketing spend by providing clearer insight into ROI and economic impact driven by digital media.
Leveraging Data for Precision Marketing
The core of the partnership lies in moving beyond existing attribution models. The modern customer journey is complex and multi-channel, involving numerous touchpoints from initial ad views to final conversion and in-market visitation.
“Data-driven attribution and performance measurement are essential to delivering the most effective campaigns for our clients,” said Craig Compagnone, President of MMGY Global. “This partnership represents our focus on evidence-based marketing, empowering our teams with access to additional data such as hotel performance and in-market spend. With travel, tourism and hospitality at the heart of everything we do, we are committed to investing in data that continues to drive the industry forward.”
Harnessing Visitor Intelligence
Zartico is purpose-built for destination organizations, fusing data science with real-world behavior to provide comprehensive insight into the visitor journey. Integrating this intelligence will enhance MMGY Global’s highly targeted and results-driven campaigns.
“In the travel and tourism industry, understanding the full visitor journey is extremely important,” said Sarah Lehman, CEO of Zartico. “Our mission is to provide DMOs with the insight they need to drive sustainable growth. By partnering with MMGY Global, we are ensuring that our robust visitor intelligence directly translates into optimized media buys and measurably superior marketing outcomes for the world’s leading travel brands.”
Zartico is a technology company that delivers the clearest view of visitor behavior for the tourism industry. Using advanced data science, AI and proprietary technology, Zartico transforms complex data into actionable intelligence that fuels strategic growth and marketing. Trusted by over 400 Destination Marketing Organizations, Zartico was founded in 2019 and headquartered in Salt Lake City, Utah. For more information, visit zartico.com.
About MMGY Global
MMGY Global is the world’s leading integrated marketing firm specializing in the travel, tourism and hospitality industry. With operating brands across the world, the award-winning organization maintains a global communications practice in all marketing channels, serving many of the world’s premier travel and tourism brands. MMGY Global strives to create a connected, inclusive and peaceful world by promoting travel as a cultural bridge of understanding. The company is majority owned by investment funds managed by EagleTree Capital. For more information, visit mmgyglobal.com.
Media Contact:
Frank Tortorici
(908) 975-8908
