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DRUERA Issues Announcement on Widespread Confusion in the Global Cinnamon Market

Delaware, United States – 21st Jan 2026 – An announcement has been released highlighting growing confusion within the global cinnamon market, where a significant proportion of products sold under the general name cinnamon differ from authentic Ceylon cinnamon traditionally produced in Sri Lanka. Increased attention on food origin, labeling accuracy, and ingredient transparency has placed renewed focus on how cinnamon is identified and represented across international supply chains.

Industry observations indicate that many cinnamon products available worldwide originate from non-Ceylon varieties, despite limited differentiation at the point of sale. This lack of clarity has contributed to misunderstanding among buyers seeking genuine Sri Lankan cinnamon, particularly in markets where labeling standards vary and botanical classifications are not consistently disclosed. As a result, visual appearance, aroma, processing method, and documented origin have become key reference points in identifying authentic Ceylon cinnamon.

Ceylon cinnamon is produced from the inner bark of trees cultivated in Sri Lanka using traditional hand-peeling techniques. This method produces quills formed from multiple thin layers rolled together, creating a structure distinct from thicker, single-scroll sticks commonly associated with other cinnamon types. Color is typically lighter, ranging from pale tan to light brown, reflecting both the variety and the processing approach used at harvest.

Within Sri Lanka, cinnamon production follows an established grading system based on quill diameter, uniformity, and appearance. These grades are used to classify harvest output rather than to describe flavor or market positioning. Alba sits at the top of this system, defined by the smallest quill diameter and the most refined physical characteristics. Less than 1% of each harvest meets the “Alba cinnamon” criteria, with other grades representing broader production volumes.

Discussions around cinnamon authenticity have also expanded to include sourcing practices and supply-chain handling. Extended storage outside the country of origin, multiple intermediaries, and blended inventory streams can affect freshness and complicate traceability. Direct shipment from origin, supported by harvest-level documentation, is increasingly viewed as a practical measure for maintaining product integrity and transparency.

Food safety considerations have further shaped conversations within the spice sector. Routine testing for heavy metals and other contaminants has become part of standard quality assurance practices for cinnamon producers and exporters. Publishing test results and maintaining batch-level records are now commonly associated with efforts to provide verifiable information to buyers across different regions.

The announcement reflects a broader industry movement toward clearer differentiation between cinnamon varieties and greater emphasis on origin-specific identification. As consumer awareness continues to develop, attention on botanical naming, grading standards, and documented sourcing is expected to remain central to how cinnamon products are evaluated and distributed globally.

About DRUERA

DRUERA operates from Sri Lanka and maintains single-origin farm partnerships established in 2005. Independent heavy metal testing is conducted on each harvest several times a year, with results made publicly available. The company ships directly from Sri Lanka to customers in more than 130 countries worldwide.

MEDIA DETAIL

Contact Person Name: Mike de Livera
Company Name: DRUERA
Email: sales@druera.com
Website: https://druera.com/

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