NEW YORK, USA – Jan. 22, 2026 –
Friendly Diamonds, a U.S.-based online jewelry retailer specializing in lab-grown diamonds, continues to expand global access to ethically sourced engagement rings and fine jewelry through its digital-first retail model.
The company focuses exclusively on lab-grown diamonds, which are produced without traditional mining and are positioned as an alternative to mined diamonds in terms of composition and appearance. As consumer demand for transparent sourcing and online purchasing grows, Friendly Diamonds has strengthened its platform to serve customers internationally through direct-to-consumer sales.
Friendly Diamonds offers a range of lab-grown engagement rings, wedding bands, and fine jewelry, including necklaces, bracelets, and earrings. Customers can customize designs through an online “Create Your Own” feature, selecting diamond shape, metal type, and setting style. The company also provides bespoke design services, allowing customers to collaborate with in-house designers to develop custom pieces.
Operating entirely online, Friendly Diamonds ships worldwide and supports its digital retail model with customer-focused policies, including free international shipping, a 30-day return window, lifetime trade-in and upgrade options, and complimentary engraving services. According to the company, its direct sales approach is intended to maintain transparent pricing by eliminating intermediary markups.
The brand has also invested in product visualization and education tools to support online purchasing, including high-resolution imagery, 3D product views, and detailed certification information for its high-quality loose lab-grown diamonds. Educational resources are available on the company’s website to help consumers understand lab-grown diamond characteristics and sourcing.
Friendly Diamonds is headquartered in the United States and serves customers globally through its e-commerce platform.
About Friendly Diamonds
Friendly Diamonds is an online jewelry retailer specializing in lab-grown diamond engagement rings and fine jewelry. The company operates on a digital-first, direct-to-consumer model with a focus on ethical sourcing and transparent pricing.
Media Contact:
Name: Ayushi Mehta (Founder)
LinkedIn: https://www.linkedin.com/in/ayushi-mehta-6abab8221/
Email: customerservice@friendlydiamonds.com
Company: Friendlydiamonds.com
Contact: https://friendlydiamonds.com/contact-us
