MIAMI, Fla. — January 8, 2026 — A new book by wealth mentor Tasha Batts is gaining attention for its application of neuroscience and identity research to personal and financial behavior, offering a structured 30-day framework designed to help individuals reassess long-held patterns related to money, self-worth and decision-making.
The book, Dear Wealthy Me, approaches wealth as an identity-based process shaped by cognitive conditioning, emotional regulation and neuroplasticity. Rather than focusing on financial tactics or investment strategies, the framework emphasizes how repeated beliefs and stress responses influence behavior over time.
Research in behavioral science and neuroscience has shown that identity and decision-making are closely linked, particularly in areas involving risk, reward and long-term planning. Studies published by the National Institutes of Health and the National Library of Medicine indicate that neural pathways associated with habit formation and emotional response can be reshaped through consistent cognitive and behavioral inputs, a process commonly referred to as neuroplasticity.
Batts’ 30-day framework is designed to apply these principles in a structured, incremental format. The book includes daily readings, guided reflections and nervous-system–aware practices intended to help readers identify and interrupt stress-based behavioral loops. Each segment builds on the previous one, reinforcing new internal narratives around safety, worthiness and expectation.
“Behavior follows identity,” Batts said. “If a person’s self-concept remains rooted in stress or scarcity, financial decisions tend to reflect that. When identity shifts, behavior changes naturally.”
The approach aligns with established findings in cognitive psychology showing that repeated emotional states and beliefs influence perception and action. Research published in Frontiers in Psychology and Nature Reviews Neuroscience has documented how stress responses can impair decision-making, while emotional regulation and perceived safety improve cognitive flexibility and long-term planning.
The book’s positioning has resulted in cross-category visibility on Amazon, including placement in cognitive psychology and neuroscience-related classifications, as well as spirituality categories. Industry analysts note that this crossover reflects growing public interest in integrative models that combine scientific understanding with experiential frameworks.
Batts’ broader work includes her Wealthy Me Immersion program, which applies similar principles in a guided format. According to Batts, participants in that program have collectively reported more than $165 million in wealth creation, including individuals who reached millionaire status. Outcomes vary, and results depend on personal, economic and behavioral factors.
The readership for Dear Wealthy Me is international, with engagement reported across the United States, the United Kingdom, Canada and other regions. The book has resonated particularly with women in midlife who are navigating career transitions, burnout or reassessment after decades of achievement-driven work.
Observers note that identity-based approaches are increasingly discussed across psychology, leadership development and behavioral health as conversations around burnout and emotional well-being continue to expand globally.
Dear Wealthy Me is available worldwide in Kindle and paperback formats.
More information is available at DearWealthyMe.com.
About Tasha Batts
Tasha Batts (formerly known as Tasha Chen) is a wealth mentor whose work integrates neuroscience, identity theory and behavioral science to support personal and financial decision-making. Her work focuses on how self-concept, emotional regulation and cognitive conditioning influence outcomes over time.
Media Contact
Dear Wealthy Me Public Relations
support@tashachen.com
DearWealthyMe.com
Sources
- National Institutes of Health (NIH) — Neuroplasticity and Behavior
- National Library of Medicine (NLM) — Identity, Stress and Decision-Making
- Frontiers in Psychology — Cognitive Conditioning and Emotional Regulation
- Nature Reviews Neuroscience — Neural Pathways and Habit Formation
