Magic Hour today announced support for generating videos up to 60 seconds long using Sora 2 and Veo 3.1 through a new multi-scene workflow. Since these models are typically used for short clips, Magic Hour sequences multiple generations into a single video and applies continuity controls so the result feels like one cohesive story.
“We built this so longer videos still feel coherent from start to finish,” said Runbo Li, Co-founder and CEO of Magic Hour. “The scenes connect, the look stays consistent, and the same characters carry through instead of changing every few seconds.”
The workflow is available in both Text-to-Video and Image-to-Video. In Text-to-Video, users start with a prompt and Magic Hour generates an ordered shot plan that breaks the idea into scenes. In Image-to-Video, users start with a reference image to anchor key visual elements, such as the main character’s appearance and the overall look, across the full video.
What Magic Hour shipped
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Up to 60-second videos by combining multiple short clips into a single timeline
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Multi-scene planning that breaks an idea into ordered shots and narrative beats
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Continuity controls to keep character identity, environments, and visual style consistent from scene to scene
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Two entry points: Text-to-Video and Image-to-Video
How it works (high level)
Magic Hour breaks a user’s prompt or reference into scenes, generates each scene, then aligns and stitches the clips into a single video. The system carries forward key visual cues from scene to scene to help the output remain consistent while the story progresses.
Why this matters
Short-form generations are useful for quick concepts, but they often limit storytelling and pacing. A 60-second format supports use cases that require a beginning, middle, and end, including product demos, short narrative sequences, marketing creatives, and social content where context matters.
Availability
The 60-second workflow is available now on Magic Hour in Text-to-Video and Image-to-Video. Availability and performance may vary based on model capacity, queueing, and scene complexity.
About Magic Hour
Magic Hour is an AI video creation platform that helps creators generate and edit videos using text and images, with workflows designed for practical outputs and repeatable creative control.
Note: Sora and Veo are third-party model names. Magic Hour is not affiliated with or endorsed by their respective owners.
Media Contact
Company Name: Magic Hour
Contact Person: Runbo Li
Email: Send Email
City: Oakland
State: California
Country: United States
Website: https://magichour.ai/
Press Release Distributed by ABNewswire.com
To view the original version on ABNewswire visit: Magic Hour launches 60-second video generation for Sora 2 and Veo 3.1
