London, United Kingdom – May 2025 — LDG, a leading independent property agency based in Fitzrovia, has officially announced the expansion of its Residential Sales services into surrounding central London districts, including Marylebone, Bloomsbury, Soho, and King’s Cross. The decision marks a significant development for the firm, responding to consistent increases in client activity and property sales enquiries beyond its core operating area.
Known for its transparent communication, local expertise, and client-focused methodology, LDG has been a fixture in the Fitzrovia property landscape for over three decades. The agency’s Residential Sales department has built a strong reputation for its bespoke marketing strategies, accurate valuations, and ability to match buyers with properties that meet their specific lifestyle needs.
According to LDG, this geographical expansion aligns with broader shifts in buyer behaviour and demand across central London. Districts such as Marylebone and Bloomsbury have seen heightened interest from homebuyers seeking a combination of character architecture, green space access, and proximity to transport and cultural amenities.
Ben Everest, Director of Residential Sales at LDG, commented on the decision: “This move reflects the growing number of requests from clients for Residential Sales support outside Fitzrovia. The same level of tailored service and local insight that has defined LDG’s success in Fitzrovia will now be available to sellers and buyers in nearby West End districts. The demand has been clear and consistent.”
LDG’s team of residential sales professionals offers full-service guidance throughout the property transaction process, from valuation and staging to viewings and negotiation. With an established brand identity rooted in simplicity and straight-talking advice, the firm avoids common industry clichés and prioritises clarity, responsiveness, and professionalism.
This latest development will see LDG allocate additional resources to cover the expanded territory, including area-specific consultants and marketing support staff. The agency has indicated that efforts are underway to strengthen its on-the-ground presence in each of the new districts, ensuring that the same level of local expertise that characterises its Fitzrovia operations is replicated elsewhere.
The expansion also reflects wider momentum in the residential property market across these neighbourhoods. With demand for central London homes rebounding and inventory levels fluctuating, homeowners and buyers alike are increasingly seeking guidance from firms with proven local track records. LDG aims to fill that role in each of its new service areas by offering a consistent and measured approach to residential sales.
In Marylebone, where period conversions and garden squares attract long-term owner-occupiers, LDG will offer tailored marketing campaigns that highlight architectural character and community appeal. In Soho, the focus will be on navigating the unique challenges of mixed-use buildings and compact layouts. Meanwhile, Bloomsbury’s proximity to academic institutions and green spaces calls for informed positioning of listings, particularly among international buyers. In King’s Cross, where regeneration continues to reshape the residential landscape, LDG plans to support buyers seeking contemporary homes with access to transport and innovation hubs.
Ben Everest added: “LDG has always focused on meaningful relationships and long-term outcomes. This expansion is not about scale for its own sake—it’s about delivering the right service, in the right place, at the right time. The firm looks forward to helping more people move with confidence in central London.”
The agency’s expansion underscores a broader strategy to strengthen its presence across the West End while maintaining the values that have defined its business for over 30 years. LDG has confirmed that while Fitzrovia remains its operational centre, future initiatives may include broader regional coverage should client demand continue to grow.
LDG’s Residential Sales services are underpinned by a deep understanding of London’s property market, attention to visual presentation, and a process-driven structure that ensures legal compliance and transactional clarity. The firm provides detailed buyer qualification, proactive chain management, and a commitment to accuracy in marketing—key features that have contributed to its success in a competitive landscape.
The expansion of LDG’s Residential Sales service area is now fully active. Homeowners in Marylebone, Bloomsbury, Soho, and King’s Cross can now access the agency’s comprehensive property expertise.
