Beeline Holdings (NASDAQ: BLNE) announced the launch of the Self-Service Mortgage Experience (“SSME”), a new pathway within its proprietary technology platform designed to give borrowers greater flexibility and control during the mortgage process. The first phase of the feature launched March 11, 2026, and is currently available to half of borrowers applying for a conventional mortgage through Beeline’s platform, enabling eligible users to move through key early steps of the mortgage process, explore customized mortgage rate scenarios and request a rate lock at any time through an AI-driven loan tracker integrated with Beeline’s digital assistant “Bob,” while still allowing borrowers to connect with loan guides for support as needed.
To view the full press release, visit https://ibn.fm/PtYWl
About Beeline Holdings, Inc.
Beeline Holdings, Inc. is a diversified digital mortgage platform that combines AI-powered origination technology with a growing suite of home equity and financial services products. Beeline closes loans in 14–21 days and operates Beeline Title as an integrated closing and settlement services provider.
For more, visit www.makeabeeline.com
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