Onepath Launches AI-Powered Outreach Campaigns, Giving Home Services Contractors an AI Marketing Team
Lakeway, United States – February 15, 2026 / OnePath AI, Inc. /
Onepath, the AI-driven lead management platform for home services contractors, today announced the launch of Outreach Campaigns, a first-of-its-kind feature that lets contractors create, personalize, and execute targeted promotional campaigns using plain English — no marketing expertise required.
The Problem
Home services contractors — HVAC techs, plumbers, electricians, roofers — are great at their trade but rarely have the time, budget, or know-how to run sophisticated marketing campaigns. Most rely on word-of-mouth or expensive agencies that don’t understand their business. Meanwhile, their existing customer lists sit untapped in spreadsheets and CRMs.
The Solution
With Outreach Campaigns, a contractor can upload a customer list, describe a promotion in everyday language — “Send a $99 heating tune-up offer to my Seattle customers via text and email, good for 14 days” — and Onepath’s AI handles the rest:
- Smart Targeting: The system analyzes the customer data and automatically builds audiences based on the contractor’s intent — location, service history, customer value — without requiring any technical setup.
- AI-Generated Personalized Messaging: Every customer receives a unique, personalized message across email and RCS/SMS, with the right tone, offer details, and a direct booking link.
- Intelligent Scheduling: Campaigns drip messages during business hours on selected days, with built-in rate limiting to maximize deliverability.
- Real-Time Analytics: A live dashboard tracks every message from send to delivery to open to click to booking, with ROI calculations and per-channel performance breakdowns.
- Built-In Offer Management: Promotional pricing (fixed discounts, percentage off, or free service) is automatically applied to dispatch fees, so contractors see true campaign economics.
How It Works
Outreach Campaigns uses a guided four-step process:
- Describe & Upload – The contractor writes what they want in plain English and uploads their customer CSV.
- Refine Targeting — AI extracts campaign parameters and customer filters, presented as an editable form. Customer count updates live as filters are adjusted.
- Preview Messages — AI-generated personalized messages are shown for sample customers before any sends go out.
- Schedule & Launch — Set the start date, pick the days and time window, and launch. The system handles everything from there.
Six specialized AI agents power the pipeline end-to-end — from prompt validation and parameter extraction to customer matching and message generation — making Outreach Campaigns the most AI-native marketing tool available to the trades industry.
Why It Matters
“Contractors have been left behind by marketing tech,” said Utku Kaynar, CEO of Onepath. “Enterprise tools are too complex, and simple tools aren’t smart enough. We built Outreach Campaigns so a contractor can go from idea to executing a professional, personalized multi-channel campaign in under five minutes — something that would normally take a marketing team days to pull off.”
The home services industry represents over $600 billion in annual U.S. revenue, yet most contractors still rely on manual outreach or expensive third-party agencies for customer re-engagement. Outreach Campaigns brings enterprise-grade marketing automation directly into the platform contractors already use to manage their leads and appointments.
Availability
Outreach Campaigns is available now to all Onepath customers. For more information or to schedule a demo, visit onepath.ai.
About Onepath
Onepath is an AI-powered lead management and voice AI platform purpose-built for home services contractors. From first contact through booking, Onepath automates the entire customer journey — managing conversations, scoring opportunities, scheduling appointments, and now executing targeted marketing campaigns — so contractors can focus on what they do best. Onepath integrates with leading field service management platforms including ServiceTitan and HousecallPro.
Contact Information:
OnePath AI, Inc.
428 Seawind St
Lakeway, TX 78734
United States
One Path
(737) 260-7376
https://onepath.ai
