Detroit, MI – January 26, 2025 – Pioneer Sugar, a Michigan-based, farmer-owned cooperative producing 100% U.S.-grown beet sugar, today announced an integrated marketing partnership with The Growth Shark, a cause-driven performance marketing agency. The collaboration supports Pioneer Sugar’s renewed commitment to highlighting its sustainability practices, cooperative heritage, and traceable farm-to-table production.
Pioneer Sugar represents Midwest growers who cultivate beet crops using practices designed to support soil health and local agricultural economies. As consumer attention shifts toward sustainable sourcing, reflected in national data showing a strong preference for environmentally responsible brands, the cooperative is focused on increasing visibility into its production processes and the community it represents.
Under the new partnership, The Growth Shark will guide a comprehensive marketing strategy designed to communicate Pioneer Sugar’s sustainability initiatives to younger, eco-conscious audiences. The work includes website redesign, educational content development, paid media efforts, and community-based social storytelling that amplify the experiences of Midwest growers.
“Pioneer Sugar has a long history rooted in cooperative farming, and this partnership allows us to bring more clarity to how our products are grown and the people behind them,” said Cory Doucette, Creative Director at The Growth Shark. “Our role is to help ensure the sustainability work already taking place across the cooperative is communicated accurately, accessibly and with a focus on transparency.”
A central component of the partnership is the redevelopment of Pioneer Sugar’s website to serve as an educational resource focused on sustainable beet farming, U.S.-grown sugar production, and traceability. Search-optimized articles and sustainability-focused content will help inform consumers, retailers, and community partners about the cooperative’s agricultural practices and long-term environmental objectives.
The partnership will also introduce a new Cause Ambassador Program, connecting Pioneer Sugar with Midwest creators, agricultural voices, and community organizations aligned with its mission. This initiative is structured to support authentic storytelling around local farming and renewable agriculture, helping consumers better understand where their sweetness comes from.
“By reimagining how we tell our story, we’re making it easier for consumers to understand the real connection between responsible agriculture and the products they use every day,” said a Pioneer Sugar spokesperson. “Our growers take pride in their commitment to sustainable practices and this partnership allows us to share those stories in a more meaningful and impactful way. ”
The collaboration supports Pioneer Sugar’s broader 2026 Sustainability Initiative, which focuses on strengthening transparency, supporting local growers, and elevating public understanding of domestic beet sugar production.
For more information on Pioneer Sugar’s sustainability initiatives, visit the Pioneer Sugar website. To learn more about The Growth Shark’s cause-driven approach, explore The Growth Shark website.
About The Growth Shark
The Growth Shark is a Detroit-based performance marketing agency specializing in integrated storytelling for mission-led and cause-driven brands. The agency provides services in digital strategy, content development, optimization, and community-centered communications.
Media Contact
Company Name: The Growth Shark
Contact Person: Cory Doucette
Email: Send Email
Phone: 313-385-5818
Country: United States
Website: https://thegrowthshark.com/
