Paul Ioakim promoted to Head of Agency
Appointments underscore acceleration of GameSquare’s multi-year growth strategy
FRISCO, TEXAS / ACCESS Newswire / January 20, 2026 / GameSquare Holdings, Inc. (“GameSquare” or the “Company”) (NASDAQ:GAME), a next-generation media, entertainment, technology, and digital-native platform company, today announced the appointment of Doug Rosen as Chief Commercial and Strategy Officer. The Company also announced the promotion of Paul Ioakim to Head of Agency.
These leadership appointments reflect GameSquare’s continued growth and recent organizational optimization as the Company accelerates its strategy to deliver innovative marketing, content, and interactive experiences across gaming, entertainment, and emerging media.
Doug Rosen Appointed Chief Commercial and Strategy Officer
As Chief Commercial and Strategy Officer, Rosen will lead GameSquare’s global commercial strategy and revenue growth, with responsibility for scaling the Company’s operating businesses, expanding strategic partnerships, and driving integrated go-to-market execution across gaming, media, and emerging platforms. In this role, he will work closely with GameSquare’s agency, media, and platform teams to build durable, repeatable revenue streams and accelerate long-term growth.
Rosen brings a proven track record as a senior operator and builder of media and gaming businesses. Most recently, he served as Head of Games & Emerging Media at Paramount, where he built and led the company’s global games and emerging media business. There, Rosen oversaw strategy, marketing, partnerships, and operations across console, mobile, and connected platforms, transforming the organization from a traditional licensing model into an active game developer and publisher with direct ownership of product, creative direction, and P&L performance. His leadership helped position games and interactive experiences as a core growth engine within the broader media portfolio.
Prior to Paramount, Rosen held senior leadership roles at NBCUniversal, DIRECTV, and HBO.
“Doug’s career reflects exceptional leadership in strategic growth and execution across leading media and entertainment organizations,” said Justin Kenna, Chief Executive Officer of GameSquare. “His vision for commercial innovation and deep understanding of dynamic media ecosystems will be invaluable as we enhance our platform and deepen our impact with global brand partners.”
“Gaming is a powerful force shaping modern culture,” said Rosen. “By bringing creators, media, and technology together under one organization, GameSquare has become a next-generation media and entertainment company that is redefining how audiences experience content and how brands connect with the next generation. I look forward to helping guide this next chapter of growth and innovation.”
Paul Ioakim Promoted to Head of Agency
As Head of Agency, Ioakim will lead GameSquare’s Agency Services division, unifying the Company’s full suite of marketing, creative, and media capabilities under a single strategic business unit. Under his leadership, the Agency Services group will focus on delivering cohesive, integrated solutions across creative strategy, influencer and community engagement, branded content, and immersive experiences.
Ioakim joined GameSquare in 2023 and most recently served as Head of Experiences, where he played a pivotal role in building live experiences, brand activations, and cross-platform campaigns that drove audience engagement and measurable client outcomes. His leadership has materially strengthened GameSquare’s experiential and integrated marketing capabilities.
Prior to GameSquare, Ioakim has 20 years of award winning experience leading Agency teams at leading Experiential, Sponsorship & Marketing agencies in the US & Australia
“Paul’s promotion reflects his exceptional leadership and deep expertise in agency operations,” Kenna added. “Bringing our agency services together under his direction enhances our ability to deliver cohesive, strategic solutions for brands seeking to connect with audiences through games, entertainment, and digital culture.”
These appointments further align GameSquare’s leadership structure with its long-term growth objectives. As the Company continues to scale its commercial platform and unify its agency capabilities, GameSquare believes it is positioned to drive sustained revenue growth, operational leverage, and long-term shareholder value.
About GameSquare Holdings, Inc.
GameSquare (NASDAQ:GAME) is a cutting-edge media, entertainment, and technology company transforming how brands and publishers connect with Gen Z, Gen Alpha, and Millennial audiences. With a platform that spans award-winning creative services, advanced analytics, and FaZe Clan Esports, one of the most iconic gaming organizations, we operate one of the largest gaming media networks in North America. As a digital-native business, GameSquare provides brands with unparalleled access to world-class creators and talent, delivering authentic connections across gaming, esports, and youth culture. Complementing our operating strategy, GameSquare has developed an innovative treasury management program designed to generate yield and enhance capital efficiency, reinforcing our commitment to building a dynamic, high-performing media company at the intersection of culture, technology, and next-generation financial innovation.
To learn more, visit www.gamesquare.com.
Forward-Looking Information
This news release contains “forward-looking information” and “forward-looking statements” (collectively, “forward-looking statements”) within the meaning of the applicable securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as “expects”, or “does not expect”, “is expected”, “anticipates” or “does not anticipate”, “plans”, “budget”, “scheduled”, “forecasts”, “estimates”, “believes” or “intends” or variations of such words and phrases or stating that certain actions, events or results “may” or “could”, “would”, “might” or “will” be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to: the Company’s future performance, returns generated by its business strategies, revenue, growth and profitability; and the Company’s ability to execute on its current and future business plans. These forward-looking statements are provided only to provide information currently available to us and are not intended to serve as and must not be relied on by any investor as, a guarantee, assurance or definitive statement of fact or probability. Forward-looking statements are necessarily based upon a number of estimates and assumptions which include, but are not limited to: the Company’s ability to grow its business and being able to execute on its business plans and strategies, the success of Company’s vendors and partners in their provision of services to the Company, the Company being able to recognize and capitalize on opportunities and the Company continuing to attract qualified personnel to support its development requirements. These assumptions, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: the Company’s annual meeting and corporate governance, its ability to achieve its objectives, the Company successfully executing its growth strategy, the ability of the Company to obtain future financings or complete offerings on acceptable terms, failure to leverage the Company’s portfolio across entertainment and media platforms, dependence on the Company’s key personnel and general business, economic, competitive, political and social uncertainties. These risk factors are not intended to represent a complete list of the factors that could affect the Company which are discussed in the Company’s most recent MD&A. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.
Investor Relations
Andrew Berger
Phone: (216) 464-6400
Email: ir@gamesquare.com
Media Relations
Chelsey Northern / The Untold
Phone: (254) 855-4028
Email: pr@gamesquare.com
SOURCE: GameSquare Holdings, Inc.
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