New York, NY, United States, 22nd Nov 2025 – On November 6th, 2025, BrandSpark International collaborated with Newsweek to launch the first annual “Worth It!” Awards. With twenty-five years of experience in consumer research, BrandSpark International identified 290 American brands with the help of Newsweek Ranking’s nationwide reach.
The 2026 Worth It! Awards surveyed 104 consumer goods categories, including baby & kids, footwear, health, personal care, household, pet care, utilities, and more. In total, more than 14,000 American shoppers were studied, with over 262,300 brand evaluations.
The Worth It! Awards indicate that, despite the increasing inflation, consumers still prefer quality products at a price they believe is fair.
Why Worth It! Awards Matter?
The Worth It! Awards indicate that, despite the increasing inflation, consumers still prefer quality products at a price they believe is fair. As the winners were chosen by a consumer vote, these awards highlight the top brands that deliver quality products/services at a fair price.
“Consumers don’t mind paying for products from a brand that might be more expensive than other products within the same category – but the brand has to deliver against consumers’ expectations,” said Robert Levy, President of BrandSpark International.
Similarly, Jennifer Cunningham, the Global Editor-in-Chief of Newsweek, said, “Consumers deserve honest, reliable guidance, whether they’re reading an article, shopping online, or making decisions in-store.”
Winning brands will also be able to display the Worth It! Awards seal on their advertising and digital platforms. The distinctive seal will help customers spot the quality and affordable products and services. It will also reassure customers about their buying decisions that they’re spending their hard-earned money on brands that offer them quality products/services at a fair price.
The Winners of the Worth It! Awards
Below are some notable winners of the 2026 Worth It! Awards from different categories:
Services
- High-Speed Internet: Xfinity
- Home Insurance Provider: Travelers
- Moving and Storage Company: U-Haul
- Travel Insurance Provider: American Express
- Pet Food Delivery: Amazon
- Cellular Service Provider: T-Mobile
Baby & Kids
- Baby Monitors: Motorola
- Children’s Thermometer: Vicks
Beauty & Personal Care
- Men’s Shaving: Gillette
Durable Goods
- Comfort Footwear: Nike
- Refrigerator: LG
- Thermostat: Google Nest
- Tires: Pirelli
- TV: Samsung
Food & Beverages
- Fruit Juice: Tropicana
Household
- Laundry Detergent: Tide
OTC Health
- Cold and Flu Relief: Tylenol
About BrandSpark International
Founded in 2001, BrandSpark International is a leading market research and consulting firm that helps multi-national companies with customer insights. It is also well-known among people for its award programs, notably “BrandSpark Most Trusted Awards” and “Best New Product Awards”. These awards are primarily based on consumer research and help companies build trust with their audience.
Phone: +1 647-727-4575
Email: info@brandspark.com
About Newsweek
Launched back in 1933 in New York, Newsweek reaches more than 100 million people every month. The brand magazine upholds the principles of fair, transparent, and brave journalism. Besides traditional media, Newsweek is exponentially increasing its digital footprint to reach its global audience. In addition to the magazine, it also actively publishes in EMEA and Asia.
Phone: +1 646-867-7100
Emailing: support@newsweek.com
Reference Links:
https://www.worthitawards.com/winners
https://rankings.newsweek.com/brandspark-worth-it-awards-2026
Media Contact
Organization: BrandSpark
Contact Person: Andrew Mark
Website: https://www.brandspark.com/
Email: Send Email
City: New York
State: NY
Country:United States
Release id:37614
View source version on King Newswire:
BrandSpark International and Newsweek Launch the First Annual “Worth It” Awards, Recognizing Companies That Deliver Quality at a Fair Price
