The HOTH Launches Tactical Guide on Getting Cited in AI Overviews
St. Petersburg, FL – July 15, 2025 – The HOTH, a leader in search engine marketing, today unveiled a new strategic resource, How to Get Cited in AI Overviews: A Tactical Guide, designed to help businesses expand their visibility in AI-driven search results.
St. Petersburg, FL – July 15, 2025 – The HOTH, a leader in search engine marketing, today unveiled a new strategic resource, How to Get Cited in AI Overviews: A Tactical Guide, designed to help businesses expand their visibility in AI-driven search results.
With AI Overviews—Google’s generative summaries—now accessible in over 200 countries and 40+ languages following the Gemini 2.5 upgrade, appearing as a source at the top of search results has become crucial for brand exposure (thehoth.com). This guide provides marketers and SEO professionals with actionable insights into generative search optimization (GSO), a rapidly emerging field that diverges from traditional SEO by prioritizing brand mentions, structured data, and review credibility.
Why This Guide Matters:
- Rise of AI Search Platforms: As consumers increasingly turn to AI-enabled tools like Google AI Mode, Perplexity, and Claude, appearing in AI Overviews can significantly boost brand trust and site traffic.
- Higher Conversion Rates: Research shows AI-driven search users convert at 4.4× higher rates than those from traditional search engines.
- Proven Source Ranking Insights: A study by Ahrefs found that brand mentions, branded anchor text, and brand search volume lead the ranking criteria for AI citations.
Key Signals Covered in the Guide
- Brand Mentions & Search Volume – Encourages digital PR and outreach strategies, including platforms like HARO, to boost citation signals.
- Structured Data (Schema Markup) – Highlights implementing FAQPage, HowTo, Product, and Author schema to help AI parse site content more effectively.
- Topical Authority & Clarity – Underlines the value of content quality, logical structure, and domain authority for both GSO and traditional SEO.
- Review Signals & Reputation Management – Emphasizes maintaining and responding to reviews across platforms to build trust with AI tools.
Actionable Recommendations Include:
- Leveraging digital PR tactics like journalist relationships and original research.
- Structuring content with clear subheadings, FAQ sections, and summary boxes.
- Monitoring mentions and reviews using tools like Brand24, Google Alerts, Sprout Social, and Ahrefs.
About The HOTH
The HOTH, founded in 2010 in St. Petersburg, Florida, is a full-service digital marketing agency offering managed SEO, content creation, link building, local SEO, and reputation management services. Known for delivering scalable, transparent solutions, The HOTH serves brands worldwide.
The HOTH, founded in 2010 in St. Petersburg, Florida, is a full-service digital marketing agency offering managed SEO, content creation, link building, local SEO, and reputation management services. Known for delivering scalable, transparent solutions, The HOTH serves brands worldwide.
For more information, read the full article at The HOTH blog or contact Rachel Hernandez at support@thehoth.com.The HOTH is committed to helping businesses thrive in today’s AI-powered search landscape. This guide equips companies with the insights and tactics to secure AI Overview citations, build credibility, and drive growth.